BLACK GOLD – All the riches of the earth

A Proven Brand, Now Available Nationally

• Popular in the Western United States since 1985, Black Gold pioneered value-added potting soils, garden amendments and fertilizers.
• One of the Independent Garden Center channel’s most trusted and long-term brands, Black Gold is dedicated to servicing IGCs.
• Garden Centers trust the consistent high quality product and appreciate the repeat business the product generates.
• One stop shop: From start, to bloom, to harvest… we’ve got you covered. Black Gold is a full line of indoor and outdoor potting soils, garden amendments and plant foods to meet your needs.

Are Your Gardening Products Made By a Horticulture Company?

• We know science, we understand consumers. Our professional heritage and scientific grounding help us formulate products that help your customers succeed in their gardens.
• Our production of Black Gold is founded on quality assurance processes that are unsurpassed in the industry. From raw materials to finished product, we’ve got stringent specifications so you can feel confident recommending Black Gold to your customers.
• With Black Gold, you get an amazing team standing behind the brand, including specialists with advanced degrees in everything from horticulture to botany to chemistry and physics.
• Neighborhood roots, national know-how. Black Gold is powered by Sun Gro Horticulture, North America’s largest purveyor of growing mixes to professional growers. We service the entire continent, one neighborhood at a time. So we are ultimately qualified to meet your unique needs.

No Green Washing, Just a Commitment to Natural & Organic

• We were committed to natural and organic before they became industry buzzwords: Black Gold introduced organic potting soils in 1997.
• Black Gold was the first widely available OMRI Listed home garden product line available anywhere.
• The Black Gold line includes OMRI listed potting soils, garden amendments and fertilizers plus an extensive selection of natural and organic products.
• Our Natural & Organic products are based on real science and actually perform in the garden; no contrived claims or tall tales.

One Stop Shop. From start to bloom to harvest, Black Gold offers a complete line of potting soils, amendments and fertilizers.

• Proven high volume outdoor skus that drive garden center profits are the foundation of the line.
• Complete indoor set includes indoor potting soils, specialty mixes, sundries and fertilizers.
• Three general purpose potting soils – All Purpose with Technicote, Natural and Organic (OMRI Listed) and Waterhold Cocoblend (OMRI Listed)—meet the varied needs of your customers.
• Dramatic black packaging with bold illustration creates vivid imagery and purchase interest throughout your garden center.
• Locally sourced raw materials, coupled with regional best practices and ingredients, ensure optimum quality and minimum freight.
• Satisfaction Guaranteed. Period. We stand behind our products and offer a money back guarantee.

Proven Programs to Drive Your Sales

• Featured in select consumer gardening publications and specialty radio and television programing to give your customers top of mind awareness of the Black Gold brand.
• Persuasive point of purchase materials and literature serve as “silent salespeople” to help close the sale.
• Comprehensive and regularly updated website with knowledge base to serve both expert gardeners and those new to gardening.
• Monthly gardening newsletter including articles from recognized garden communicators.
• Retail locator specifically designed to drive business to your store.
• Competitive coop advertising allows you to integrate your Black Gold marketing into your total marketing effort.
• Participation at key consumer gardening shows to introduce new customers to Black Gold.
• Merchandising and Retailer Events availability in selected markets.
• Product Knowledge training is available for your staff.
• Member of Garden Centers of America, and many regional garden center and nursery organizations.